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5 Lessons From 2 Years of Using Email Newsletters in our Content Strategy
As a platform that helps people, businesses or organizations with their content strategy, it’s always been natural for us to use content ourselves in our communication. For a lot of companies –...
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6 Email Marketing Secrets from Marketo
According to research performed earlier in 2014 by Gigaom and reported by eMarketer, email marketing is still the most commonly used method of digital marketing, with a whopping 86% of respondents...
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Content is the fuel of email marketing: here’s how to ignite it
This post contains excerpts of our recently published ebook: “ROI or RIP: the lean content marketing handbook for SMBs” that you can download for free here. According to research performed earlier in...
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7 examples of exceptional curated emails [& how to create your own]
Want to try one of the best marketing time savers… just in time for the lazy days of August? We’ve got just the thing. If you’ve been curating content on social media but haven’t taken the leap into...
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On track to Content Marketing ROI? Take the 5′ test
Bygone days. It used to be simpler. Marketers would create super-well designed brochures and pay to advertise their product/service in front of their audience. Don pitching in the TV show “Mad Men”...
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Email marketing best practices: what you need to know about spam and encryption
Email marketing best practices are essential because they are a very effective tool for reaching customers and converting leads. It’s also an important component of any customer retention initiative....
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Getting started with email marketing – Achieving email SPEED
With all the shiny objects flying around the digital marketing space, email marketing tends to lose its luster. Consequently, small business marketers that choose to leave it out of their media mix...
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How to build a valuable email list by delivering value [SPEED email, Part 2]
As an email marketer, you need to create an email list—and grow it. Does that mean your list needs to be large? No. But it should contain the addresses of people whose challenges are largely relevant...
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9 types of email for effective lead nurturing – [SPEED email series, Part 3]
We’re in a groove here on the Scoop.it blog—an email groove. In Getting Started with Email Marketing, you learned why email’s a must in your digital marketing mix, how to get started by selecting a...
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How to make blogging, social media and email marketing work together
Does this sound familiar? You’ve got a blog. You’re active on a few social media channels. You send out an email update every week. It’s a lot of work. You wonder if you’re getting enough results. And...
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3 proven ways to amplify your content marketing efforts
Content marketing is tricky. It’s fairly easy to set up the rudiments of a content marketing machine, but getting it to turn a profit is another beast entirely. The reality is that many companies are...
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How to make your email marketing program beefier and the process leaner...
It’s that time again. We began this email SPEED series by covering how to get started. Second, how to build a list. Third, effective lead nurturing strategies – including email newsletters. For the...
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How to find awesome content your email subscribers will love
Are you sending out email updates to promote your new content? If you are, give yourself a pat on the back. Because most marketers aren’t. This was one of the biggest surprises we found after...
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Email marketing automation 101: What’s the difference between MailChimp and...
You may be skeptical, but businesses should still be using email marketing to win new customers and maintain relationships with current customers. Email may seem like an oversaturated communication...
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How to get more leads [and qualified leads] with content curation: 3...
What attracted you to content marketing in the first place? If you’re like most business owners, it wasn’t because you wanted to publish boatloads of content. The real reason you got into this was to...
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How to use analytics to understand and improve your email marketing [SPEED...
The best email marketer is the data-driven email marketer. Actually, you could say the same thing about all forms of digital marketing. Email marketing affords you the ultimate opportunity to collect...
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4 super effective tips to grow your email marketing list in 60 days
As you’re well aware, email marketing is a critically important tool for generating leads online. Whether you sell software, physical products, or anything in between, a powerful email marketing list...
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You just hit publish. What happens next is up to you
It takes a lot of work to create a piece of high-quality content. By the time we’ve hit the “Publish” button, most of us let go a sigh of relief. “Glad that’s done,” we think. But is it really done?...
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You should not underrate the power of email newsletters in 2017
Content Marketing Institute Founder Joe Pulizzi says recent news illustrates five trends for content marketing in 2017. Read the full article at: contentmarketinginstitute.com 2017 is finally here!...
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Remailing: the easiest way to get more engagement from your email list
Got an email list? Are you using it? Most content marketers aren’t. When we tallied up how people had been answering our Content Grader Assessment tool, we found that only 29% of the respondents were...
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